Medical doctor on social media: skill knowledge and ethical issue: Medical doctor on social media

Poedjo Hartono

doi:10.59747/smjidisurabaya.v3i1.102

Authors

Poedjo Hartono Obstetrics and Gynaecology Department, Faculty of Medicine, Airlangga University, Surabaya, Indonesia

DOI:

https://doi.org/10.59747/smjidisurabaya.v3i1.102

Keywords:

Medical doctor, influencer doctors, social media, contentmental health

Abstract

Background: The increasing utilization of social media (SM) platforms has transformed them into valuable tools for professional health communication. Medical doctors in SM are regarded as "influencer doctors". By conveying health information in accessible language, they contribute to the delivery of healthcare services and help address various public health issues through effective messaging and guidance. However, the health advice disseminated through these media platforms remains a subject of ongoing debate, as it often lacks a solid foundation in evidence-based practice. Objectives: In light of the growing influence of social media and the evolving role of medical doctors within these platforms, this editorial aims to highlight the potential hidden risks associated with SM use and examine its implications for public health. Medical doctor’s content and health education: social media facilitates a more accessible interactions and promoting health literacy such as patients-doctors communication, patient exchanges, and health education provided by medical doctor by posting the high-quality photographs or clinical video clips reinforce the information and signal professional rigor. “Influencers-doctor” now enjoy quasi-celebrity status, frequently swapping medical advice for sponsorship deals and promotional appearances. The widespread use of social media presents significant challenges such as false or misleading health information shared by non-health professionals with large followers. Conclussion: In the era of social media, medical doctors face significant challenges as they increasingly take on the role of “influencer doctors.” They are expected to combat health-related myths, stigmas, and misconceptions by providing accurate, evidence-based information grounded in their professional expertise.

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Medical doctor on social media: skill knowledge and ethical issue